Scotland Week 2009

With Homecoming at the heart of this year’s Scotland Week programme, Ministers will be undertaking events to showcase Scotland’s distinct tourism appeal and promote economic opportunities in key sectors such as renewables and life sciences.

Scotland Week 2009 kicks off with Michael Russell attending The Tartan Day Parade in New York on Saturday April 4, and closes with Nicola Sturgeon attending the Homecoming Scotland Run in Central Park, New York on Saturday April 11.

Scotland Week events will take place in New York, Seattle, San Francisco, Houston, Wilmington and Raleigh (in North Carolina), Chicago, Toronto and Vancouver.

This year Scotland will benefit from an increased profile in the USA when a number of Scottish American organisations will be holding events from March 30 to April 4 – the week before Tartan Day. The Scottish Government is supporting Dressed to Kilt on March 30, which this year is being themed to promote Homecoming 2009.

Despite the 30 per cent fall in the value of the UK Pound against the US Dollar, this year’s Scotland Week programme will be delivered within the same budget of Ā£400,000 as in 2008.

Programme highlights:

  • The Deputy First Minister will take part in a public health event in San Francisco and undertake a series of business meetings. She will also deliver a speech at Stanford University. In Seattle Ms Sturgeon will engage with the business community by hosting a business breakfast with GlobalScots, meet with Microsoft and later host a Scottish Development International (SDI) business reception
  • In New York Ms Sturgeon will host the SDI Textiles Reception at Saks Fifth Avenue to showcase Scottish designers. She will also meet with leading pharmaceutical companies to explore opportunities. The Deputy First Minister will also start the Homecoming Scotland Run in Central Park, one of the biggest events on the calendar for New York road runners
  • Minister for Culture, External Affairs and the Constitution Michael Russell will visit New York, Toronto, Vancouver and Victoria to promote Scotland. The Minister will represent the Scottish Government at the Tartan Day Parade on the streets of New York and will meet RSAMD students performing in the city. In Canada, Mr Russell will speak at the Economic Club of Canada and the University of Toronto’s Munk Centre for International Studies. He will host a joint VisitScotland and SDI reception for key travel and business contacts as well as meeting with global businesses to discuss investment opportunities. In Vancouver, Mr Russell will speak at the Simon Fraser University Burns Symposium and meet with cultural, business and education contacts both here and in Victoria
  • In line with the Government’s purpose to increase sustainable economic growth Minister for Enterprise, Energy and Tourism Jim Mather will engage with major business organisations in the USA to encourage inward investment and commercial opportunities. Mr Mather will meet with Fortune 500 financial services companies in New York. He will then travel to Raleigh to engage with state government representatives and Wilmington to meet with science and technology organisations
  • Scotland Week 2009 will see VisitScotland and SDI playing a coordinated role to engage with their respective markets and promote the Government’s ‘Team Scotland’ approach

2 responses

3 04 2009
Eddie Tait

Hi Michael,

Enjoyed reading your first blog. Look forward to meeting up at some point, hopefully in the near future. Very best wishes from Scotsin / Scots In London for a successful Scotland Week 2009 in this special Homecoming year.

Yours aye,
Eddie Tait

Founder – Scottish Business and People Network
Scots In London

3 04 2009
Eddie Tait

Hi Michael,
Enjoyed reading your blog and look forward to meeting up at some point, hopefully in the near future.

Best wishes for a successful Scotland Week, especially in this special year of Homecoming, from Scotsin / Scots In London.

Yours aye,
Eddie Tait

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